Social media is a great place to find find fired or retired execs willing to do some “consulting.” In my opinion most of the intelligence info gathered is harmless to the victimized company. Perhaps getting “lost” looking for a bathroom and taking a quick pic of data on the wall in the back room. Just how far does the CIA or the FBI go to gather intelligence on our enemies? Telling a little fib and asking questions is about as far as most need to go. Modell undergoes a transformational shave in order to keep his identity under wraps. I think most people who are reading this have no idea just how far competitors are willing to go to get information. The CEO of Modells Sporting Goods Mitchell B. The key is to get them to want to tell you. Like Mel Kleiman says, most managers are more than willing to tell you what you want to know. If there were, people like me would be unemployed. I’m not so sure there are any real legitimate ways to gather good competitive intelligence. Modell did not hire a professional and risked doing it himself.
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